Hey guys Brett here,
As a top online entrepreneur who has generated over $3,000,000 online using the power of email marketing I can say 100% for sure, without a doubt that list building is one of the most important aspects of any online business. In fact you probably heard that the money is in the list. Well its true!When you have an email list, you have 'on demand' traffic that you can use to make affiliate commissions, sell products, and generate income.
However a while back I realized a problem with the traditional way of building an email list.
You see, normally what people do is create a so called squeeze page. You have probably seen them before. Its a page with that tells you that you can get something for free if you just enter your email address. The problem is these pages are fundamentally flawed. They are asking people to enter their email address to get something for free. But something that is free has no value. Literately the value of something that has no cost is zero.
So these pages in essence are trying to get people to provide their email address for something that is worth nothing (its free after all). This is the reason that for so many people squeeze pages simply dont work anymore.
With Play and Win people are not asked to enter their email address to get something that is worth so little that you give it away for free to everyone. Instead they 'sign up' to get chances to play a game and possibly win a high value prize!
The difference is psychological and it works amazingly well. In fact I personally generated over 250 new email leads by using Play and Win: